Week 18 @ KSU's UXD Program - Qualitative and Quantitative Data

It seems easy enough to define what qualitative data is and what quantitative data is, but I definitely had parts of it mixed up before this week. Previously, I would have thought that anything that can be coded and quantified would be quantitative, I was wrong. Witte & Witte put me on the right track with:

"When, among a set of observations, any single observation is a word, or a sentence, or a description, or a code that represents a category then the data are qualitative."

This single observation of a word was a point of confusion, If there were a small finite number of options, I thought that was still quantitative, such as race or even which planet you were from, but it's still qualitative. Only numbers, counts, or amounts are quantitative and I can't tell you how happy I am to no longer make that simple mistake.